Rot repair & siding
ConstraintNobody searches for rot until it is already catastrophic.
BuiltReveal-first cuts, a long-form day vlog, and a silent process series.
- 285
- reels built
- 168
- source clips
- 9
- shoot days
MAGNETIC × APEX
We build both.
We engineer how your market sees you, then build the systems that turn that perception into demand.
1000+ reels shipped for Seattle trades
THE THESIS
Not short on views. Short on reasons.
How you look, what you say, what you prove, and what people assume about you before they ever call.
Where the demand comes from, what it costs, how it converts, and what happens to every lead after it lands.
Together, the business looks, feels and performs like the obvious choice.
THE SYSTEM
The sequence does not change. What changes is what we find in step one.
The business, the economics, the customer, the real bottleneck.
Positioning, offer, brand language, proof, authority.
Paid distribution, funnels, lead capture, follow-up.
Batch shoots, ad creative, organic, long-form.
One operating system, not six tools and a group chat.
What created attention, trust, leads and booked calls.
Double down on signal. Cut what does not earn its place.
OUR INFRASTRUCTURE
Fifteen systems, built in house, reused on every account.
BUILT AHEAD
We run a thirty day production buffer. Next month is built before this month ends, so nothing ships in a panic and nothing ships thin.
THE RELATIONSHIP
Most start with content and acquisition. The ones that work do not stay there.
None of it is promised. It is simply where a good partnership is allowed to go.
FIT
| Established businesses with real fulfillment | |
| Founders who care about brand and growth | |
| Companies willing to move fast | |
| Businesses with enough margin to support growth | |
| Teams that want a long-term operator, not a rotation of freelancers | |
PROOF



Rot repair & siding
ConstraintNobody searches for rot until it is already catastrophic.
BuiltReveal-first cuts, a long-form day vlog, and a silent process series.
Flooring
ConstraintInstall quality a homeowner cannot judge, so the bid gets judged on price.
BuiltJobsite teach format: the installer names the step most crews skip.
Wraps, apparel & signage
ConstraintA shop that sells how things look, with no face and no consistent presence.
BuiltA recurring host and a named series, shot on the floor of the wrap bay.
Counts are production output from our own queue. Revenue and lead figures are each client's to release, not ours.
QUESTIONS
No. We are based in Seattle and a lot of our production work is local because shoot days are physical. Strategy, acquisition and systems work is not tied to a city.
No. Content is one output. Most of the value is in positioning, acquisition and the systems that catch what the content produces.
Yes. Apex runs paid media, funnels and retargeting, and we make the creative that goes into them, which is usually the part that decides the result.
No. If there is usable footage we will use it. If there isn't, the first shoot fixes that.
Enough to keep a thirty day buffer ahead of the schedule. The exact volume depends on the channels and the objective, not on a package tier.
Diagnosis and positioning come first, then the first shoot, then deployment. It is measured in weeks, and we tell you the dates before we start.
Not in the same market. We take one business per category per area so the positioning work stays worth something.
Yes, and it usually works better that way. Your team keeps the context; our system takes the repetitive load.
Heavily in the first two weeks, lightly after that. Approvals take minutes on your phone.
It depends on the scope of what has to be built. We quote after the diagnosis, not before, because a number given before we understand the bottleneck is a guess.
Rarely. Systems need time to show whether they work. Occasionally a single, well-defined build makes sense, and we will say so.
We review it, and if it looks like a fit we book a call to diagnose. If it isn't, we tell you why rather than leaving it unanswered.
PRIVATE PARTNERSHIPS
Limited number of active partnerships.